ChatGPT Business Hub: claim your business listing now

ChatGPT now has a Google Business Profile of its own. Today OpenAI launched Businesses in ChatGPT in beta. Through the new ChatGPT Business Hub, an owner can claim a business, fix its details, add a product feed, and see how often ChatGPT mentions it. Eligible US ecommerce and online service businesses can also launch a Business Agent that answers customer questions inside ChatGPT. Your business may already have a listing there. The question is who controls it.

What actually happened

Per OpenAI's announcement, dated November 10, and the Business Hub setup guide:

• Claiming: open Business Hub from the ChatGPT sidebar, search for your business, and verify by business phone, business email, a DNS TXT record on your domain, or your Shopify store. OpenAI reviews each claim.
• Persona check: before you can publish changes, connect a product feed, view insights or build an agent, you must pass identity verification with Persona. It can ask for a government ID and business registration. The blue check appears only after that approval.
• Product feeds: upload a CSV that follows OpenAI's feed spec, give a hosted URL, or connect Shopify. OpenAI says a feed does not guarantee recommendations.
• Insights: aggregate numbers over the last 28 days. That means mentions, website clicks and "discovery topics." For an online business, a mention counts only when ChatGPT cites your website, not your brand name. You never see individual prompts or agent chats.
• Business Agents: US ecommerce and online service businesses with a website only. You preview the agent, then publish. You can also sponsor it as the destination for ChatGPT Ads.
• Locked listings: if someone else already claimed your business, there is a "Dispute ownership" flow. Local stores and restaurants can claim only an existing US listing.

TechCrunch notes that OpenAI retired its in-chat checkout in March. This is a different bet: discovery first, a sale on your own site.

Why ChatGPT Business Hub matters for your business

Claim it before you need it. You would not let a stranger run your Google Business Profile. Same rule here. The verification is a one-time chore. A dispute later costs more.

Your return policy is now agent input. The agent answers from what you give it. If your shipping and return pages are vague, the agent will be vague, or it will be wrong. Write them so a machine can apply them.

The 28-day numbers are a baseline, not an analytics stack. Mentions only count website citations. Keep tagging AI referral traffic in your own analytics, and treat Business Hub as one more input.

Sources: OpenAI: Introducing Businesses in ChatGPT, OpenAI Help: Setting up your business on ChatGPT, TechCrunch.