ElevenLabs Campaign Manager: AI outbound calls, you own compliance

ElevenLabs just turned its voice agents into an outbound campaign tool. On November 9 the company launched ElevenAgents Campaign Manager, which works a contact list to an outcome over phone calls and WhatsApp, with retries, callbacks and do-not-call lists built in. It's a real upgrade for renewal, reminder and follow-up calls. The docs are also clear about one thing: the legal risk of AI outbound calling is still yours.

What actually happened

From the ElevenLabs announcement and the Campaigns docs:

• Channels. Phone calls, WhatsApp voice and WhatsApp messaging now. Email and SMS are "coming soon."
• It replaces batch calling. The docs say "Campaigns replace batch calling," and the API takes the same request shape.
• Controls. Calling windows per campaign, a cap on total attempts (default 6, max 30), a separate cap on callbacks, and do-not-call lists that update when a contact asks to stop. One time zone per campaign, so contacts in several zones need several campaigns.
• Locked policies. A campaign copies the workspace policy when it's created. To change it, you stop the campaign and make a new one.
• Reporting. A funnel from enrollment to outcome, a timeline per contact, a queue for cases the system shouldn't guess on, and CSV export.
• Availability. Existing ElevenAgents users find it under Campaigns in the sidebar. New customers go through sales. No pricing is published, and campaigns don't work in Zero Retention Mode.

Why it matters for your business

Most small businesses lose money on calls nobody makes: the quote follow-up, the renewal, the no-show reminder. A system that retries inside set hours and logs every attempt is the part people never get to.

But the docs say it plainly: you're responsible for outbound calling compliance, "including consents, what the agent says, and managing next steps." In the US, AI voice calls fall under the TCPA, and the FCC treats AI-generated voices as "artificial" under that law. Before you launch:

1. Get the right consent for each list, in writing, and keep the record.
2. Prompt the opt-out. The do-not-call list only fills if the agent records the request. Tell it when to.
3. Dedupe across campaigns. Do-not-call state belongs to the campaign, not your whole account.
4. Disclose up front in the agent's opening line.
5. Start with warm lists: existing customers, booked appointments.

Sources: ElevenLabs blog, ElevenLabs Campaigns docs, FCC.