Facebook Your Algorithm: users now type what their feed shows
Facebook's Your Algorithm lets users describe their interests in plain language and Feed and Reels update in real time. Your organic reach now answers a sentence.
Facebook users can now tell the feed what they want in their own words. On October 13 Meta announced Your Algorithm for Facebook: a space in the three-dot menu where people add and manage the topics they want in Feed and Reels. Recommendations change in real time, in the same session. Facebook Your Algorithm moves discovery from what the platform guesses about a user to what the user states. That changes what your posts have to do.
What actually happened
Meta says large language models power the feature. Before, ranking inferred interest from likes, comments and watch time. Now a user can also describe interests in plain language and add or remove topics directly. When someone taps "Interested" or "Not interested" on a post, Facebook may ask follow-up questions about what they liked or disliked. The three-dot menu on every post now gives faster access to these controls.
This is not new for Meta. TechCrunch notes that Instagram first launched Your Algorithm for Reels in December 2025 and extended it to Feed and Explore in June 2026. Threads has a similar feature. Meta says Facebook is "rolling out" the feature, but gives no schedule and no list of countries. The announcement does not mention ads, Pages or creators.
Why Facebook Your Algorithm matters for your business
If Facebook is an organic channel for you, your post now competes against a sentence the user wrote. "Weeknight dinner ideas under 30 minutes." "Local coffee shops in Phoenix." "Honest reviews of standing desks." An LLM decides whether your post matches that request.
Two things follow. First, a post must say clearly what it is about. A vague brand post with a clever caption gives the model nothing to match. A post that names the product, the problem and the place gives it a lot. Second, the "Not interested" button now starts a conversation. One bad post can teach the model that a user does not want your topic, and that user can then tell Facebook why.
We saw the same change on YouTube with Custom Feeds. The platforms are moving in one direction: discovery is a stated request, not an inferred one. The answer is the same each time. Write content that answers a specific question, and keep the customer relationship on channels you own: your email list, your site, your store. Facebook can change the rules again next quarter. Your list stays yours.
Key takeaways
- Facebook's Your Algorithm lets users describe their interests in plain language from the three-dot menu
- LLMs power it, and Feed and Reels recommendations update within the same session
- Instagram has had it since late 2025; Meta gives no Facebook rollout schedule or country list
- Posts that name the product, problem and place match stated interests better than vague brand posts
- "Not interested" now triggers follow-up questions, so off-topic posts cost more
We build the channels a feed change cannot take away. Email capture, product pages that answer real questions, and a customer list in a database you own. See what we build.
Sources: Meta Newsroom, TechCrunch.
- #meta
- #social-media
- #content-discovery
- #organic-reach
Tommy Rush — Founder, Rush Commerce
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