Hatz AI raises $24M to sell AI to small businesses via MSPs

Your IT provider is about to sell you AI, and Hatz AI just raised $24 million to supply it. Hatz AI closed a $24 million Series A for its MSP AI platform, SiliconANGLE reported on November 12. Hatz doesn't sell to you directly. It sells to managed service providers, who put their own label on it and resell it to small businesses. If your MSP pitches "AI agents" next quarter, this may be what's under the hood.

What actually happened

Per SiliconANGLE:

• The round. $24 million Series A led by Nadia Partners, with Vestigo Ventures and The Private Shares Fund participating.
• The product. A multitenant AI control plane for MSPs, with governance guardrails, spend tracking and automatic routing to frontier models. MSPs can sell it under their own brand.
• The agents. Prebuilt agents for ticket triage, process automation, marketing content, sales lead qualification and bookkeeping.
• The traction. Hatz says its active MSP partner base tripled over the past year, across all 50 states, nine Canadian provinces and nine other countries. Headcount grew from 14 to more than 60.
• The money goes to model-routing technology and to hiring forward-deployed engineers and AI researchers.

The same day, Hatz published Hatz 2.0. It adds an Auto mode that picks a model for each task, billing itemized by client and by user, and an AI Gateway that bills raw model use at the provider's public API price plus a 10% fee.

Why it matters for your business

Going through your MSP makes sense. They already manage your logins, your Microsoft 365 tenant and your security. One vendor, one bill. But an AI layer resold under a white label can stack two markups and adds one more company holding your data. Ask these questions before you sign:

1. What does it cost per task, not per seat? Hatz's gateway adds 10% to raw model use. Your MSP will likely add its own margin on top. Ask for the full price.
2. Which models touch my data, and where? Auto routing is convenient. Know which providers it can route to.
3. What can the bookkeeping agent write? Reading invoices is one thing. Posting entries to QuickBooks is another. Get approval steps in writing.
4. What do I keep if I leave? Your prompts, workflows and agent configs belong to you. Confirm you can export them in a format you can run somewhere else.

A good MSP will answer all four without a problem. An MSP that can't answer them is reselling something it doesn't understand.

Sources: SiliconANGLE, Hatz AI.